Comprehensive Skills
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Multitasking - Created innovative commercials, motion graphics, designs, and campaigns for a variety of brands spanning multiple products.
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Planning - Developed a comprehensive style guide for vendor communications.
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Communication - Coordinated with the marketing team to ensure a consistent brand image.
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Brand strategy - Ensured all creative campaigns met the company’s brand standards and objectives.
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Creative direction - Led the design process and provided creative direction for web, print, video and motion graphics.
Work Experience
Creative Director
Leaf Home Enhancements March 2022 – Current
Creative Director
Tundraland
August 2017 – March 2022
Graphic Designer
Shopko Headquarters
June 2015 – August 2017
Creative Director for Leaf’s acquired companies such as Tundraland, Window Works, Storm Tight Windows, Jacuzzi Bath Remodel of South Florida. Responsible for the creation of all customer-facing graphics, commercials, and other digital spaces.
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These responsibilities include:
Environmental signage for events.
Digital , print ads, websites, newspapers, mailers, etc...
Motion graphics & video editing
Social media graphics, including still images as well as motion graphics
Accomplishments
Between the 2018 and 2023 my work has generated $24,549,453 in revenue across print and broadcast.
Creative Director for Tundraland Home Improvements and its sister companies such as Renewal by Andersen of Greater Wisconsin, Renewal by Andersen of Milwaukee and Jacuzzi Bath Remodel of Arizona.
Responsible for the creation of all customer-facing graphics, commercials, and other digital assets.
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Accomplishments
Increased newspaper inquiries by 60%
when compared to historical data by shifting the focus to direct response marketing.
Graphic design intern with Shopko’s print and e-commerce department, responsible for cohesive web design mock-ups, digital ads, gift cards, mailer catalogs and newspaper ads.